Privacy Notice

Last updated: January 2026

This Privacy Notice explains how Dada Partners (Private) Limited (“Dada Partners”, “we”, “our” or “us”) collects, uses, stores and protects personal information in connection with our advisory services and our website at www.dadapartners.co (the “Site”). We are committed to handling personal information responsibly and in compliance with applicable privacy and data protection laws.

By using the Site or engaging with us in connection with our services, you acknowledge that you have read and understood this Privacy Notice.

1. Information We Collect

We may collect personal information from you in the following ways:

Information you provide directly — when you contact us through the Site, submit an enquiry or enter into a business relationship with us (e.g. name, title, company, email address, telephone number).
Professional and business information — in the course of providing advisory services, we may collect information about your business, financial circumstances and transaction requirements to the extent necessary to fulfil our mandate.
Technical information — when you visit our Site, we may automatically collect certain data, including your IP address, browser type, operating system, referring URLs and pages visited. This information is collected using cookies and similar technologies.

We do not collect sensitive categories of personal data (such as health, biometric or political information) unless required by law or explicitly provided by you for a specific purpose.

2. How We Use Your Information

We use personal information for the following purposes:

To respond to your enquiries and provide the advisory services you have requested.
To perform due diligence, conflict checks and compliance obligations under applicable law.
To manage our ongoing business relationship with you.
To operate, maintain and improve the Site.
To comply with legal and regulatory obligations, including anti-money laundering and counter-financing of terrorism requirements.
To protect the rights, property and safety of Dada Partners, its clients and third parties.

We will not sell, rent or trade your personal information to third parties for marketing purposes.

3. Legal Basis for Processing

Where applicable data protection legislation requires us to identify a legal basis for processing your personal information, we rely on the following:

Performance of a contract — where processing is necessary to provide our services to you.
Legitimate interests — where we have a legitimate business interest in processing your information (e.g. to improve our services, respond to enquiries or maintain client records), provided such interests are not overridden by your rights.
Legal obligation — where processing is required by law (e.g. anti-money laundering regulations).
Consent — where you have provided explicit consent to specific processing activities.

4. Sharing of Personal Information

We may share your personal information with:

Members of the Dada Partners team involved in delivering services to you.
Professional advisers (e.g. lawyers, accountants) engaged in connection with a specific transaction or mandate.
Regulatory authorities, law enforcement agencies or courts where required by applicable law.
Third-party service providers who assist us in operating the Site or delivering our services (e.g. IT service providers, hosting providers), who are bound by confidentiality obligations.

We do not transfer personal information outside of Pakistan without appropriate safeguards, unless required to do so by law or in connection with a specific cross-border mandate for which you have been informed.

5. Data Retention

We retain personal information for as long as necessary to fulfil the purposes set out in this Privacy Notice, to comply with applicable laws and regulations, and to resolve any disputes or enforce our agreements. When personal information is no longer required, we will securely delete or anonymise it.

6. Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance your browsing experience and collect technical data. You may manage your cookie preferences through your browser settings; however, disabling certain cookies may affect the functionality of the Site.

7. Security

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on applicable law, you may have rights in respect of your personal information, including the right to access, correct, delete or restrict the processing of your personal data. To exercise any such rights, please contact us using the details below.

9. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or applicable law. We will publish any material changes on the Site with a revised effective date. Your continued use of the Site after such changes constitutes your acceptance of the updated Notice.

11. Contact Us

If you have any questions or concerns regarding this Privacy Notice or the handling of your personal information, please contact us at:

Dada Partners (Private) Limited
Email: info@dadaadvisory.com
Website: www.dadapartners.co